From Our Family to Yours.
Family owned and operated since 1994, Sofia Jewelry is Mill Valley’s destination jewelry store. Sofia Jewelry is located in the vibrant shopping scene of Mill Valley, California, just North of the Golden Gate Bridge. The store’s successes started with Carl and Susan Priolo and have since been handed down to their children, Lucas and Sophie.
We believe jewelry is meant to be worn and celebrated. We offer services including custom creations, fabricating new designs from your heritage pieces and expert jewelry repair. Our showroom offers an exceptional selection of hand curated, bespoke pieces. From the Sofia Collection, to various renowned artists, you will be sure to find something unique for every occasion and every celebration.