celebrating 30 years

Family owned and operated since 1994, Sofia Jewelry is Mill Valley’s destination jewelry store. Sofia Jewelry is located in the vibrant shopping scene of Mill Valley, California, just North of the Golden Gate Bridge. The store’s successes started with Carl and Susan Priolo and continues with their children, Lucas and Sophie.

Sofia Jewelry is a full service, jewelry store in the Bay Area, specializing in custom creations and bespoke designs. From the Sofia Jewelry Collection, to various renowned artists, you will be sure to find something unique for every occasion and every celebration; engagements, Valentine’s Day, birthdays, wedding, anniversary and just because!

pot of gold

Emeralds, green diamonds, favorites, oh my! May you have all the happiness and luck that life can hold—and at the end of your rainbows may you find your pot of gold at Sofia Jewelry.

LEARN MORE

custom creations

Family owned and operated since 1994, Sofia Jewelry is Mill Valley's destination jewelry store. We are proud to bring your artisan designs to life while creating a heritage piece that is uniquely yours. At Sofia Jewelry, we believe that jewelry is meant to be worn and enjoyed for all of life's daily celebrations!

SHOP

TIMELESS MASTERPIECES

From the intricate designs to the flawless craftsmanship, all of the jewelry offered at Sofia Jewelry is handcrafted by skilled artisans who take great pride to create pieces that are of the highest quality. From the Sofia Jewelry Collection, to our curated designers, Sethi Couture, Suneera, Alex Sepkus, Dilamani, Suzanne Kalan, Todd Reed and more. The quality of our diamonds, gemstones and artists are never compromised at Sofia Jewelry.

SHOP OUR DESIGNERS

Shop

Our looks

SOFIA JEWELRY

At Sofia Jewelry, we believe that jewelry is meant to be worn and enjoyed for all of life's daily celebrations!

@sofiajewelry