About Us » Our Retail Store, Est. 1994

Sofia Jewelry: Our retail store

A full service jewelry store established in 1994.

Specializing in custom designs, repairs, and jewely gifts for all occasions.

Home of the Let Love Out Cause and Campaign.

Located at:
80 Throckmorton Avenue
Mill Valley, CA 94941
415.388.8776
Featuring jewelry by:

• Stephany Hitchcock
• Enamorata
• Elliott Chandler
• Kanwar Creations
• Sethi Couture
• Conni Mainne
• Chiara Solari
• and the expanded collection of Carl & Lucus Priolo

Our customers tell us they love buying from a family of jewelers, who will take care of them when they need a special Anniversary gift, a birthday gift, or a gift for Valentine’s, Graduation or Holiday. And they know Sofia Jewelry is the place to come when they need the perfect custom made wedding or engagement ring.

Each piece of jewelry in this enchanting jewel-box of a jewelry store is hand picked by the Priolo family, for it’s artistry and craftsmanship. We take pride in selecting jewelry made from eco reclaimed silver and gold, using ethically sourced gemstones and conflict free diamonds where possible.

Carl Priolo, co-owner, and jewelry designer for over 40 years, is known for his designs that are both edgy and romantic. He is sought after for his custom designs, and his ability to listen to the client and to deliver what they want, on time, and without breaking the bank. Carl can redesign your old jewelry into something new and exciting that you will enjoy wearing today.

Store Hours:
Mon, Tues, Thurs, Fri: 11:30a – 5:30p
Sat: 11:00a – 5:30p
Sun: 12:00p – 5:00p
Wed: By appointment only.

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